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Digitalisation in the company.

By now we have understood that digitisation is important, after all, the term is on everyone's lips. However, we should ask ourselves the question:

What does digitalisation actually mean?

Digitalisation has revolutionised the business world and forced companies in all industries to adapt their ways of working. The printing industry is no exception. Traditionally seen as an industry reliant on physical products, digital technologies are opening up new opportunities for printers to increase efficiency, maximise profits and address the growing skills shortage. In this article, we will take a closer look at what digitalisation means for printers and how you can benefit from this transformation.

In short, digitisation means converting analogue values into digital formats.

Increasing efficiency.

Digitisation enables printers to optimise their production processes and automate manual tasks. The use of presses with integrated digital workflows enables faster and more precise production. Automated processes reduce the time and effort required, resulting in more efficient use of resources. In addition, new possibilities such as automatic PDA data collection allow us to avoid incorrect entries and get a faster picture of production.

Expansion of the range of services.

Digitisation enables printers to expand their service portfolio. In addition to traditional print jobs, they can now offer personalised print products, on-demand printing and print-on-demand services. You can provide your customers with accurate job status, shipping and tracking information. This opens up new business opportunities and enables printers to respond to customers' changing needs.

Cost reduction.

Every minute is precious, especially in offset printing where the high press hour rates make makeready and waiting times for the press very expensive. But this is just as true on digital presses, where production is in smaller quantities and business is much faster. Often more time is spent looking for job pockets, interpreting job information, searching for materials and recording the quantities produced than on actual production.

Tackling skills shortages.

Digitisation offers a solution to the growing skills shortage in the printing industry. By using digital workflows and automated processes, printers can compensate for the lack of highly qualified specialists and standardise processes. Your employees can concentrate on their core tasks or even be retrained for new tasks if required.

Those who recognise digitalisation as an opportunity and move forward courageously will be able to increase profits and remain competitive.

Investment in new technologies: Printers should invest in innovative technologies to further improve their production capacity and efficiency. On the one hand, the acquisition of new printing and finishing machines is an option here, but also the more cost-effective Retrofitting e.g. by means of our Badger. A modern ERP system helps vFrom the preparation of quotations and order management to the procurement of materials and invoicing. Many things can help to optimise the workflow, increase product quality and shorten throughput times.

Integration of data and analyses: Digitisation enables printers to collect and analyse valuable data. By using data analytics, they can gain insights into customer preferences and behaviour to offer personalised print solutions and better target their marketing. Integrating customer relationship management (CRM) systems can help strengthen customer relationships and identify business opportunities.

Staff training: Digitisation requires continuous training of staff to keep pace with new technologies and processes. Printers should invest in Trainings and Workshops invest to empower their staff and ensure that they have the necessary skills to use digital systems effectively. This can also help to combat the skills shortage by retraining existing staff in new areas of activity.

Digitisation offers the printing industry immense opportunities to increase efficiency, open up new business areas and counteract the shortage of skilled workers. By using modern technologies, integrating data and analytics and training staff, printers can successfully drive digital transformation. Those that recognise digitalisation as an opportunity and move forward boldly will be able to increase profits and remain competitive while meeting the changing needs of their customers.

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